Strategic Management for Independent Insurance Agents & Brokers: Positive Change for Sustained Excellence

Thursday, March 12, 2009

Keep Your Eye on the Ball

It's baseball ball season coming on fast and soon Little League will be starting up again. I'm not so much into baseball as I am into watching my grandson play. I'll sit in the stands and watch him swing for the fences - missing a few - while his father stands on the sidelines yelling for him to "Keep your eye on the ball!" That's what I'm suggesting to my business clients, too.

There are so many distractions now - and most of them negative. The market is still too soft. Retention is off. Revenues are down. It's oh so easy to get caught up in the media frenzy about companies laying off workers or closing their doors.

Now, more than ever is the time to keep your eye on what your business is all about. Now is not the time to thrash around looking for some new strategy or some silver bullet program that will distract you from doing what you do best. Now is the time to take a look at your strategic vision and the plan you have in place to reach your goals. Do the tactical details need adjustment? Or do you just need to focus - to keep your eye on the ball?