It’s pretty clear that the economy isn’t going to bounce right back. But this doesn’t mean that 2011 will be a bad year for business. Now is the time to make the most of your strengths in the marketplace to keep your customers and bring in more.
Why should they buy from you?
Everyone needs insurance. But why should they buy from your agency rather than the agency down the street or online? When you can answer that question - and consistently deliver - you have a competitive advantage.
.bmp)
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